Portfolio

About Me

Strategic marketing leader with experience scaling B2C and B2B brands - specializing in content marketing, social media growth, digital campaigns, GTM strategy, and brand development. Proven track record of transforming early-stage companies into high-growth brands through data-informed strategy, compelling storytelling, and scalable go-to-market execution.

I blend data, creative strategy, and customer insight to build brands that inspire action. Known for producing high-impact content engines, leading cross-functional GTM motions, scaling social channels from zero, and driving multimillion-dollar revenue growth.

Skills: Adobe Suite (Premiere Pro, Photoshop, Illustrator) Google Adwords, Google Search Console, Google Analytics, SEMRush, Ahrefs, Hubspot, Squarespace, Monday.com, JIRA, Figma, Youtube Creator Studio, Wordpress, SEM/SEO, SpyFu, Constant Contact, Microsoft Office Suite (Excel, PowerPoint, Word), Canva, Hootsuite, CoSchedule

Medality About Us Video
Medality is Transforming Continuing Education for Clinicians

**Examples:**
**What is the Average Radiologist Salary by State? A Comprehensive Guide**
**Top 3 Highest-Paying Radiology Jobs**
**How Much Do Radiologists Make?**
**What Is Encephalomalacia? A Radiologist’s Guide to Understanding Brain Softening**
**Calendar of Radiology Conferences, Events and Healthcare Awareness Dates**
**Continuing Medical Education: CME Requirements by State**
**CME Requirements for Radiologists**
**Musculoskeletal (MSK) Imaging: Your Guide to Advanced Skills and Career Growth**

**Instagram**
**Facebook**
**Twitter**
**Youtube**
**LinkedIn**

**Examples**
**Dr. Robyn Roth**
**Dr. Jonah**
**Dr. Justin ShAfa**

**AAWR × Medality Partnership announced at RSNA**
**RadDiscord x Medality Partnership at events and within their community**
**AUR RADDIscord Event in 2023**

**The Radiology Report Podcast**
**Medality CEO & Founder Daniel Arnold Named to Radiology Business 40 Under 40 Class of 2024**
**the Radiology Report Podcast LinkedIN Post**

**Content & Campaigns**
**What is NursingCE.com?**
**Interview Snippet with Dr. Cynthia Clark**
**What is the difference between CEU's and Contact Hours?**
**Nurses Make An Impact - National Nurses Week**
**Florida Nursing Continuing Education Requirements**
**Pharmacology CE Courses for APRNs**
**National Healthcare Simulation Week**
**Back to School Campaign**

Influencers
Nurse Julia:
**https://www.instagram.com/reel/CU72Joblijh/**
**https://www.instagram.com/reel/CWBcgqFlJxA/**
**https://www.instagram.com/reel/CX1jkgGFO1h/**
**Nurse Kim Darpoh:**
**https://www.instagram.com/p/CVD6aVNP0tx/**
**https://www.instagram.com/p/CVlW_UFPByT/**
**https://www.instagram.com/p/CWoYRpXv0l_/**

**Nurse Breonna:**
**https://www.instagram.com/reel/CWqaDxsgwC2/**

**Passport and Preemies:**
**https://www.instagram.com/reel/CXg_nM4jtuq/**
**Novice is the New Nurse**
**https://www.instagram.com/reel/CXwzTKAhYje/**

ATI

White Space Campaign - https://atitesting.com/next-gen-nclex

National Healthcare Simulation Week - https://info.atitesting.com/hsw-2022

Back to School Campaign https://atitesting.com/educator/back-to-school-2022

Facebook Videos/Content

https://www.facebook.com/SpaWeek/videos/10155224264634091/ - This post was popular with women between the ages of 18-44. Organically, it reached 35,225 people, received 10k views, 523 reactions, 354 shares and 465 comments on it.

https://www.facebook.com/SpaWeek/videos/10155158800204091/ - This post was popular with women between the ages of 35-44. Organically, it reached 8,466 people, received 14k views and 15 shares on it. 2 weeks later, I decided to create an add with the video footage.

https://www.facebook.com/SpaWeek/videos/10155073220309091/ - This video was popular with women between the ages 25-34. Organically, it received 7.2k views, 17 shares and 8 comments on it.

https://www.facebook.com/SpaWeek/videos/10155059305254091/ - This post was popular with women between the ages of 35-44. Organically, it received 2.5k views, 57 reactions, 61 shares and 7 comments on it.

https://www.facebook.com/SpaWeek/videos/10155036455224091/ - This post was popular with women between the ages of 25-44. Organically, it reached 6,074 people, received 1.3k views, 18 reactions, 16 shares and 3 comments on it.

https://www.facebook.com/SpaWeek/videos/10154925960604091/ - This post was popular with women between the ages of 25-44. Organically, it reached 9,819 people, received 3.3k views, 37 reactions, 53 shares and 7 comments on it.

https://www.facebook.com/SpaWeek/videos/10154902319409091/ - This video post was popular with women between the ages of 35-44. Organically, it received 3.7k views, 20 reactions, 2 shares and 14 comments on it.

https://www.facebook.com/SpaWeek/videos/10154853783504091/ - This video post was popular with women and men between the ages of 35-44. Organically, it reached 7,511 people, received 2.7k views, 222 reactions, 20 shares and 8 comments on it.

https://facebook.com/SpaWeek/videos/10154775653889091/ - This video post was popular with women & men between the ages of 35-54. Organically, it received 3.2k views, 29 reactions, 61 shares and 2 comments on it.

https://www.facebook.com/SpaWeek/videos/10154670827079091/ - This video post was popular with women & men between the ages of 35-54. Organically, it received 6k views, 30 reactions, 11 shares and 12 comments on it. Bearded Boss Men's Facial

Example Facebook Sponsored Posts

https://www.facebook.com/SpaWeek/videos/10155221153609091

https://www.facebook.com/SpaWeek/videos/10155245632319091/

https://www.facebook.com/SpaWeek/videos/1519548971457397/

Instagram Collaborations

https://www.instagram.com/p/BUNx_6WjszH/ - Gem Water - Facilitated the brand awareness partnership and designed the creative assets

https://www.instagram.com/p/BRi7JSJDQYx/ - Klorane - Facilitated the brand awareness partnership and designed the creative assets

https://www.instagram.com/p/BT0I_0ujReK/ - Hynt Beauty - Facilitated the brand awareness partnership and designed the creative assets

https://www.instagram.com/p/BSt0mczj7pz/ - Key West Aloe - Facilitated the brand awareness partnership and designed the creative assets

Wordpress Blog Analytics

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Introducing Fragrance.com's First Pop-Up Shop In Roosevelt Field New York - This video was produced, filmed and edited by me alone. You can also view the full blog post and video here.