Portfolio

About Me

Strategic marketing leader with global B2C and B2B experience. Expertise in taking teams and external vendors to the next level through development, innovation and transformation. Proficient in multi-channel digital marketing, website development and product planning for new and mature products in B2B and B2C arenas including health care education, finance, wellness, and beauty.

• Spearheads marketing strategies and programs that build brand, drive sales and deliver results.     

• Transformational leader able to build high-performing teams and lead across functions in fast-paced, complex organizations. 

• Marketing breadth and depth across all disciplines – brand, content, campaigns, traditional and digital media, sales enablement, sponsorships/partnerships, research and development.  

• Change agent who continuously sets the benchmark for long-range achievement.

• Substantial experience in new product and service launches.      

• Storyteller that marries data-driven performance strategies with powerful content creation.

Skills: Adobe Suite (Premiere Pro, Photoshop, Illustrator) Google Adwords, Google Search Console, Google Analytics, Hubspot, Squarespace, Youtube Creator Studio, Wordpress, SEM/SEO, Constant Contact, Microsoft Office Suite (Excel, PowerPoint, Word), Canva, Hootsuite, Co-schedule

Portfolio

ATI

White Space Campaign - https://atitesting.com/next-gen-nclex

National Healthcare Simulation Week - https://info.atitesting.com/hsw-2022

Back to School Campaign https://atitesting.com/educator/back-to-school-2022

Facebook Videos/Content

https://www.facebook.com/SpaWeek/videos/10155224264634091/ - This post was popular with women between the ages of 18-44. Organically, it reached 35,225 people, received 10k views, 523 reactions, 354 shares and 465 comments on it. 

https://www.facebook.com/SpaWeek/videos/10155158800204091/ - This post was popular with women between the ages of 35-44. Organically, it reached 8,466 people, received 14k views and 15 shares on it. 2 weeks later, I decided to create an add with the video footage. 

https://www.facebook.com/SpaWeek/videos/10155073220309091/ - This video was popular with women between the ages 25-34. Organically, it received 7.2k views, 17 shares and 8 comments on it. 

https://www.facebook.com/SpaWeek/videos/10155059305254091/ - This post was popular with women between the ages of 35-44. Organically, it received 2.5k views, 57 reactions, 61 shares and 7 comments on it. 

https://www.facebook.com/SpaWeek/videos/10155036455224091/ - This post was popular with women between the ages of 25-44. Organically, it reached 6,074 people, received 1.3k views, 18 reactions, 16 shares and 3 comments on it. 

https://www.facebook.com/SpaWeek/videos/10154925960604091/ - This post was popular with women between the ages of 25-44. Organically, it reached 9,819 people, received 3.3k views, 37 reactions, 53 shares and 7 comments on it. 

https://www.facebook.com/SpaWeek/videos/10154902319409091/ - This video post was popular with women between the ages of 35-44. Organically, it received 3.7k views, 20 reactions, 2 shares and 14 comments on it. 

https://www.facebook.com/SpaWeek/videos/10154853783504091/ - This video post was popular with women and men between the ages of 35-44. Organically, it reached 7,511 people, received 2.7k views, 222 reactions, 20 shares and 8 comments on it. 

https://facebook.com/SpaWeek/videos/10154775653889091/ - This video post was popular with women & men between the ages of 35-54. Organically, it received 3.2k views, 29 reactions, 61 shares and 2 comments on it. 

https://www.facebook.com/SpaWeek/videos/10154670827079091/ - This video post was popular with women & men between the ages of 35-54. Organically, it received 6k views, 30 reactions, 11 shares and 12 comments on it.  Bearded Boss Men's Facial

Example Facebook Sponsored Posts

https://www.facebook.com/SpaWeek/videos/10155221153609091  

https://www.facebook.com/SpaWeek/videos/10155245632319091/

https://www.facebook.com/SpaWeek/videos/1519548971457397/

Instagram Collaborations

https://www.instagram.com/p/BUNx_6WjszH/ - Gem Water - Facilitated the brand awareness partnership and designed the creative assets 

https://www.instagram.com/p/BRi7JSJDQYx/ - Klorane - Facilitated the brand awareness partnership  and designed the creative assets 

https://www.instagram.com/p/BT0I_0ujReK/ - Hynt Beauty - Facilitated the brand awareness partnership and designed the creative assets 

https://www.instagram.com/p/BSt0mczj7pz/ - Key West Aloe - Facilitated the brand awareness partnership and designed the creative assets

Wordpress Blog Analytics

Introducing Fragrance.com's First Pop-Up Shop In Roosevelt Field New York - This video was produced, filmed and edited by me alone. You can also view the full blog post and video here.