Portfolio

My healthcare portfolio can be viewed here. More on my wellness and beauty portfolio can be viewed below.

About Me

Strategic marketing leader with experience scaling B2C and B2B brands - specializing in content marketing, social media growth, digital campaigns, GTM strategy, and brand storytelling. Proven track record of transforming early-stage companies into high-growth brands through audience-led content, SEO, influencer strategy, multimedia production, and conversion-focused digital experiences.

I blend data, creative strategy, and customer insight to build brands that inspire action. Known for producing high-impact content engines, leading cross-functional GTM motions, scaling social channels from zero, and driving multimillion-dollar revenue growth. Core Strengths: Digital marketing, social media growth, content strategy, brand positioning, product marketing, SEO, campaigns, partnerships, thought leadership, storytelling, and community building.

Facebook Videos/Content

https://www.facebook.com/SpaWeek/videos/10155224264634091/ - This post was popular with women between the ages of 18-44. Organically, it reached 35,225 people, received 10k views, 523 reactions, 354 shares and 465 comments on it. 

https://www.facebook.com/SpaWeek/videos/10155158800204091/ - This post was popular with women between the ages of 35-44. Organically, it reached 8,466 people, received 14k views and 15 shares on it. 2 weeks later, I decided to create an add with the video footage. 

https://www.facebook.com/SpaWeek/videos/10155073220309091/ - This video was popular with women between the ages 25-34. Organically, it received 7.2k views, 17 shares and 8 comments on it. 

https://www.facebook.com/SpaWeek/videos/10155059305254091/ - This post was popular with women between the ages of 35-44. Organically, it received 2.5k views, 57 reactions, 61 shares and 7 comments on it. 

https://www.facebook.com/SpaWeek/videos/10155036455224091/ - This post was popular with women between the ages of 25-44. Organically, it reached 6,074 people, received 1.3k views, 18 reactions, 16 shares and 3 comments on it. 

https://www.facebook.com/SpaWeek/videos/10154925960604091/ - This post was popular with women between the ages of 25-44. Organically, it reached 9,819 people, received 3.3k views, 37 reactions, 53 shares and 7 comments on it. 

https://www.facebook.com/SpaWeek/videos/10154902319409091/ - This video post was popular with women between the ages of 35-44. Organically, it received 3.7k views, 20 reactions, 2 shares and 14 comments on it. 

https://www.facebook.com/SpaWeek/videos/10154853783504091/ - This video post was popular with women and men between the ages of 35-44. Organically, it reached 7,511 people, received 2.7k views, 222 reactions, 20 shares and 8 comments on it. 

https://facebook.com/SpaWeek/videos/10154775653889091/ - This video post was popular with women & men between the ages of 35-54. Organically, it received 3.2k views, 29 reactions, 61 shares and 2 comments on it. 

https://www.facebook.com/SpaWeek/videos/10154670827079091/ - This video post was popular with women & men between the ages of 35-54. Organically, it received 6k views, 30 reactions, 11 shares and 12 comments on it.  Bearded Boss Men's Facial

Example Facebook Sponsored Posts

https://www.facebook.com/SpaWeek/videos/10155221153609091  

https://www.facebook.com/SpaWeek/videos/10155245632319091/

https://www.facebook.com/SpaWeek/videos/1519548971457397/

Instagram Collaborations

https://www.instagram.com/p/BUNx_6WjszH/ - Gem Water - Facilitated the brand awareness partnership and designed the creative assets 

https://www.instagram.com/p/BRi7JSJDQYx/ - Klorane - Facilitated the brand awareness partnership  and designed the creative assets 

https://www.instagram.com/p/BT0I_0ujReK/ - Hynt Beauty - Facilitated the brand awareness partnership and designed the creative assets 

https://www.instagram.com/p/BSt0mczj7pz/ - Key West Aloe - Facilitated the brand awareness partnership and designed the creative assets

Wordpress Blog Analytics

Introducing Fragrance.com's First Pop-Up Shop In Roosevelt Field New York - This video was produced, filmed and edited by me alone. You can also view the full blog post and video here.