MUFE reformulated the foundation to "combine the comfort of a sheer foundation with the performance that pro makeup artists demand in the new Water Blend Foundation. The buildable, lightweight formula delivers a flawless and dewy finish with a beautiful, even complexion. Available in 20 shades, Make Up For Ever Water Blend Foundation is the reformulation of pro makeup artist’s favorite Face & Body Foundation, delivering the same results with an upgraded formula." The new results include:
- Hydrating: 80% of the formula is purified water infused with vitamin B5 to provide hydration and improve skin elasticity.
- Waterproof & Transfer-proof: Coated micro-fine pigments improve payoff and skin affinity with guaranteed waterproof and transfer-proof coverage.
- Easy to apply: The unique, water-gel texture feels smooth and light, even when it dries to a resistant finish for flawless, all-day wear.
I first got to check these out early in April during the Makeup Show New York. As an ambassador to the show, I was able to get the sneak peek and behind the scenes on the foundation from the MUFE team and lead artist Nicholas Lujan. You can watch his mini demonstration and see live swatches of the shades here (I highly recommend watching this completely through as Nicholas gives some amazing talk through on the new foundation and some makeup artistry tips).
Nicholas says you can use Water Blend as a primer but also as foundation on your face and body. It's a light, transparent, buildable coverage that leaves the skin looking like skin. You can apply it with your fingers, a brush, a sponge or with an airbrush tool and you can manipulate the coverage depending on the tool that you use. Personally, I prefer to apply mines with my fingers. Just make sure that you let it fully dry before you add on additional layers.
Here are swatches of the 13 shades that I was able to get my hands on at the show. In the name - the Y stands for yellow undertones and the R stands for red undertones.
Overall thoughts: For reference, I wear shade Y455 (a more blended out swatch is posted below) and I absolutely love this foundation. Like I said, it is 80% water based so it gives me a very light weight coverage with a very natural looking look and dewy finish. I've been wearing this all throughout the summer for events and bbq's that require me to look a little bit more done up but without putting makeup on.
If you have severe hyperpigmentation, acne scars or serious break outs, this may not be the best foundation for you to use right now because the coverage just isn't there for that (or to be applied over layers of color correctors and concealers). As mentioned earlier, it has a gel like formula so you want to try using a denser brush or your fingers - try to stay away from using a beauty blender because I found it to just absorb the foundation on me (beauty blenders suck up water and this is 80% water).Comparison: Yes, for the same price, you can get the Ultra HD foundation which provides fuller coverage, however, I do recommend having a bottle of this in your shade for those extremely hot days when nobody has time for a melting face. This also make a great transitioning foundation for a younger teenager who is just starting out with makeup.
Thank you to The Makeup Show, the Make Up For Ever Team and Nicholas Lujan for allowing me to film his segment.