AJ Crimson Beauty Review: Creme Foundation in 4/6.5 + 4.5/7, Nude Lipsticks and Loose Finishing Powder Review and Swatches

AJ Crimson has created an amazing line of foundations for colors of all skin tones. When we visited his last event - Beyond Beauty, Building Your Beauty Business – a Multicultural Beauty Event - AJ spoke about the creation of his beauty brand and how it was borne out of necessity. "I felt like there was an absolute need to bring product to women that actually worked and didn't oxide or change. I wanted to create a product inclusive of women of all ethnicities, a product all women could find ownership in and believe in. So often, makeup has been designed with a one size fits all mentality, and with black women and women of color, my cosmetic line contains shades for women of every ethnic background and skin tone." - AJ Crimson There really isn't much more that I can say that AJ didn't so let's dive into some swatches and review shall we?IMG_1211 ccc

I ordered two of dual skin creme foundations in the warm 4/6.5 compact and the deep 4.5/7 compact along with 3 nude lipsticks and a loose finishing powder.IMG_1229 ccc

First, let's look at the dual skin creme foundation compacts. Here is the warm 4/6.5 compact. 4 & 6.5 ccc                                                                    Photo taken with LED lights and flash

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Here is the deep 4.5/7 compact.

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Here are all 4 shades swatched next to one another for a better comparison. This gives you a better idea of which ones have more of a yellow, golden or red undertone.

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And as usual, here is a live video of the foundations in different lighting (inside and natural sunlight to help you).

[embed]https://youtu.be/CMEoJch-YFY[/embed]

Next, is the loose finishing powder in neutral matte. You can use this to set your foundation and absorb shine.IMG_1243 ccc IMG_1443 ccc IMG_1448 ccc(Photo taken with LED lights and flash. I blended it out as we move further right in the photo so you can see how it it applies once you pick it up and how it blends out.)

And now for the unfiltered test (oh the things I do for you guys). Here is a super upclose (unfiltered and unedited) photo of me testing out the warm 4/6.5 compact and loose finishing powder. I only set my underneath my eyes with the neutral loose finishing powder and didn't set my face because I wanted to see how the creme foundation performed on its own. I love the full coverage that you get with this foundation and contour shade, especially because I didn't put on any concealer and I have extremely dark circles that were covered with just the "4" foundation shade. The only thing that I would change in the future is to make sure to use a mattifying primer and mattifying setting spray because I felt "too shiny" in this photo - however, it was very hot the night I reviewed this foundation and my studio lights are insanely hot - so I am going to test it out and post a few updates once I do that.

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Lastly, I picked out 3 lipsticks that were designed to be the perfect matte (creamy) nude for any skin tone. From left to right, we have #Nude, #PerfectSelfie and #NoFilter. IMG_1230 ccc                                                          (Photo taken with LED lights and flash)

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I must say...it is refreshing to wear some creamy matte lipsticks that aren't liquid lipstick! My favorite of the three nude shades is definitely #NoFilter.

Whew! This post was definitely photo heavy but I really wanted to feature these foundation shades to help some of you that are having a hard time finding the right match for your skin tone and undertone. If you are or looking to try something new in your routine, definitely head to AJ Crimson Beauty.

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AJ Crimson Beyond Beauty, Building Your Beauty Business - a Multicultural Beauty Event Recap

Last Thursday, you followed me to the AJ Crimson Beyond Beauty, Building Your Beauty Business Event at the Fashion Institute of Technology. Joined by special guests Dascha Polanco, Actress from the hit show Orange Is the New Black, Ricky Kenig, the founder of Ricky's NYC, Angel "Mac Daddyy" Merino, Celebrity MUA & Founder of Artist Couture, and Nykhor Paul, the Model/Activist who penned an open letter to address the fashion world's inability and ignorance in working with models who have darker complexions, Crimson led a round discussion to examine the business of building a multicultural beauty brand. 

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This was a great time for AJ to hold this panel because it is time to benefit from diversity and bring all of the dimensions of universal beauty to the forefront. Nielsen examined the spending power of black super consumers and reported, "As the numbers of multicultural consumers continue to grow, so too will their purchasing power. Already, U.S. multicultural buying power is growing at an exponential rate compared to the total U.S., increasing from $661 billion in 1990 to $3.4 trillion in 2014. This is more than double the growth of total U.S. buying power." In addition, a recent Euromonitor video outlined five reasons as to why multicultural beauty should be at the forefront of beauty and personal care companies:

  1. The fastest-growing beauty markets are Asia Pacific, the Middle East and Africa.
  2. The United States, the largest beauty market (comprising some 20% of the global total), is experiencing a demographic shift toward non-Caucasian populations that have growing income power.
  3. Tourism to the United States from non-Caucasian countries is expanding.
  4. Six of the top 10 beauty markets of 2020 will be non-Caucasian.
  5. Rising urbanization in non-Caucasian markets is creating new income and beauty needs for work and social activities. These consumers will increasingly indulge in premium brands and demand personalized solutions.

Watch and listen below to hear insights from the panel:

[embed]https://youtu.be/MA7tW3ld7kk[/embed]

ABOUT AJ CRIMSON: A self-taught makeup artist, AJ fell in love with giving women the tools and permission to fall in love with themselves again by helping them find their true beauty both outwardly and from within.  Through those experiences, AJ learned several invaluable lessons and built his brand on the concept of, “it’s not about restructuring your face, but enhancing what you already have. As an Entrepreneur, Makeup Artist and Beauty & Lifestyle Expert, and one of the most trusted names and leading authorities in the beauty industry.  AJ’s established reputation as an innovative beauty solutionist has made him and his products first choice for artists and celebrities including Fergie of The Black Eyed Peas, Hilary Duff, Adrienne Bailon of The REAL, Seryah of Fox’s Empire, Christina Milian, Brandy, Raven-Symone, Estelle, Regina King, Angela Bassett, Ameriie, Letoya Luckett, Keyshia Cole, Missy Elliot and more.  His products are also used on the television series American Horror Story, Empire, Scandal, Girlfriends Guide to Divorce, The View, VH1’s Hit the Floor, The Real, and the box office smash The Hunger Games and in countless runway shows. AJ’s work has been featured in fashion, beauty and music magazines worldwide including Vogue, Glamour, Marie Claire, InStyle, Harper’s Bazaar, Esquire, Essence and leading Japanese Entertainment magazines Blenda and Luire.  He has also had the opportunity to work alongside some of the best in the business including Pat McGrath for Paris Fashion Week and was delighted to have a hand in creating cutting edge beauty techniques under the masterful instruction and eyes of makeup impresarios Joann Gair and Mathu Anderson.

The AJ Crimson Beauty cosmetic line, like most great inventions, was borne out of necessity. “I felt like there was an absolute need to bring products to women that actually worked and didn’t oxidize or change,” explains Crimson. “I wanted to create a product inclusive of women of all ethnicities, a product all women could find ownership in and believe in. So often, makeup has been designed with a one size fits all mentality, and with black women and women of color my cosmetic line contains shades for women of every ethnic background."

AJ Crimson...we give you a slow clap.

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