Duane Reade Boo-tiful Legs Contest

Who knew my legs were hot enough to win me a brand new Apple iPad Mini? Well that was the case in the latest Duane Reade contest.

Around two months ago, I ran across Duane Reade's new marketing contest on facebook called the "Boo-tiful Legs". In order to enter, fans had to upload a photo of themselves in their Halloween costume wearing Duane Reade brand hosiery. There were 10 first prize winners, each either winning an Apple iPad mini or iPhone 5s.

Here's my entry:

This year I was Little Bo' Peep and I paired it with black and white polka dot tights from Duane Reade.


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About 3 weeks later, I received an email that I was one of the first prize winners and I received my prize in the mail.

The thing that I love about Duane Reade is that they're always looking for fun and relevant ways to strategically market the brand on social media. Make sure you check out their Facebook page here for new and upcoming contests.




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